A means to gain advantage in front of business competitors is to increase search ranking. What is search engine ranking or page rank? The rank is a sort of ‘rating’ that Google and other search engines attribute to websites by using algorithms to perform the indexation. Several factors influence search engine ranking and they include active or inactive one way links, search engine optimization, user-friendly platform, title bars and so much more. Here are four basic ways to increase search ranking and get a good position in Google result pages.

Improve the title bar!
The most powerful keywords that define a product or service should be included in the title bar. Many marketers forget this aspect of one way link building and how it can influence their efforts to increase search ranking. Don’t use too long keywords and don’t repeat words in the title bar.